Sitch promises to fix dating, no swiping, no ghosting, just a personalized AI matchmaker that sets you up with someone who actually fits. Bold claim. And plenty of people are buying it.<\/p>\n\n\n\n
That seriousness is exactly what makes it a target.<\/p>\n\n\n\n
The FTC reported that Americans lost $1.16 billion<\/a> to romance scams in just the first nine months of 2025, a 22% increase over the year before. Scammers go where trust is high and defenses are low. On Sitch, users arrive expecting quality matches. That expectation creates blind spots.<\/p>\n\n\n\n Not sure about someone you matched with? Run their photo or name through Social Catfish<\/a> before the conversation goes any further.<\/p>\n\n\n\n Here is what to watch for on Sitch specifically.<\/p>\n\n\n\n