Selling on Amazon has never been more competitive or more dangerous.<\/p>\n\n\n\n
In 2025, account takeover fraud cost Amazon sellers and buyers more than $262 million<\/a> in reported losses, according to the FBI. Amazon itself took down over 55,000 phishing websites and shut down 12,000 phone numbers being used to impersonate the platform. Meanwhile, listing hijackers, fake refund scammers, and fraudulent buyers continue to drain profits from sellers who do not know how to fight back.<\/p>\n\n\n\n This guide walks you through how to use Seller Central to lock down your account against the most common scams targeting sellers in 2026 and how to use the same platform to optimize your listings, protect your brand, and drive more sales.<\/p>\n\n\n\n If you ever suspect that a buyer, seller, or person contacting you through the platform is not who they claim to be, you can run a reverse search on Social Catfish<\/a> to verify their identity before responding or sending anything.<\/p>\n\n\n\n